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The Business of Personal Training: Building a Team That Generates More Than a Million Dollars a Year! provides an exceptional tool for individuals who want to develop and operate a successful personal-training business. In step-by-step detail, the DVD reviews the basic factors involved in establishing the key systems (human resources, marketing, sales, operations, and administrative) attendant to an effective team of personal trainers. Among the topics covered:
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Produced in cooperation with the International Health, Racquet and Sportsclub Association (IHRSA).
Alex McMillan has been in the fitness industry for 15 years and is an international presenter and lecturer to fitness leaders and populations throughout Canada, New Zealand, Australia, England, and the U.S.A. He holds the prestigious IDEA Elite Personal Trainer status and is a certified personal trainer through both the National Academy of Sports Medicine, and the American Counsel on Exercise. Recently Alex along with his wife and business partner Sherri McMillan was awarded with one of the highest honors in the fitness industry, the 2006 IDEA International Program Director of the Year Award. Alex is currently a fitness columnist for numerous local, national and international magazines, newspapers and publications and has just recently been contracted as the co-author of the weekly fitness column in the Oregonian the leading newspaper publication in Oregon and SW Washington. He is the owner, president and Co-Founder of Northwest Personal Training and Fitness Education with locations in both Portland, Oregon and Vancouver, Washington. Under Alexs direction Northwest Personal Training has won various awards including The 2006 Better Business Bureaus Business of the Year Award, the Fastest Growing Business in Clark County 2005, News Channel 8s Portlands cleanest health club status for 2006, Portland City Searchs Portlands Best Health Clubs for 2006 and Portlands Best Personal Training Studios for 2006. Alex is an industry known fitness consultant that helps direct the fitness systems and leadership programming for many health and athletic clubs throughout the US including Portlands prestigious MAC Club, The Bellevue Athletic Club, and the Cascade Athletic Clubs.
Sherri McMillan, MS, with her husband, Alex McMillan, is the co-owner of Northwest Personal Training & Fitness Education in Vancouver, Washington and Portland, Oregon. She has been honored numerous times for her professional achievements, including being named the 2006 IDEA Program Director of the Year, the 1998 IDEA Personal Trainer of the Year, the 1998 Can-Fit-Pro Canadian Fitness Presenter of the Year, the 2005/2006 ACE Fitness Educator of the Yearrunner-up, and the 2005 IDEA Fitness Director of the Yeartop-three finalist. She has been in the fitness industry for over 18 years and has presented hundreds of workshops to thousands of fitness leaders around the world, including at the prestigious IDEA and IHRSA conferences. She is the author of five fitness books and manuals (Go for FitThe Winning Way to Fat Loss; Fit Over FortyThe Winning Way to Lifetime Fitness; The Successful Trainers Guide to Marketing; Hiring and Training Master Trainers; and The Business of Personal Training). She is a Nike-, Fitterfirst-, SPRI-, Nautilus-, and PowerBar®-sponsored fitness athlete and a fitness columnist for various newspapers, magazines, and journals throughout the world.