The Personal Trainer's Business Survival Guide

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Endorsed by ACE

Craig Mastrangelo, M.S.

Exercise Science Publishers, 2001

166 pages

US Price: $19.95

1585184950

The Personal Trainer's Business Survival Guide touches on every aspect of a successful personal training business. Covers certifications, advantages and disadvantages of being an employee vs. independent, legal counsel and liability, business plans, company structure, accounting issues, business management, marketing, networking, customer service and much, much more. Written in an easy-to-understand yet precise manner and endorsed by the American Council on Exercise (ACE).

Foreward by Kirk Galiani, CEO, Gold's Gym International, Inc.

Table on Contents

• Chapter 1: Getting Started
• Chapter 2: Certification
• Chapter 3: Independent Contractor vs Employee
• Chapter 4: Setting Up Your Company
• Chapter 5: Accounting and Bookkeeping
• Chapter 6: Legal Stuff
• Chapter 7: Managing Your Business
• Chapter 8: Marketing
• Chapter 9: Networking
• Chapter 10: Customer Service
• Chapter 11: Procedures A-Z
• Chapter 12: Future Growth
• Appendices

About the Author

Craig Mastrangelo, M.S., is president and founder of The Body Defined. He is nationally certified by four personal training agencies and has served as an exam tester for the National Sports Performance Association. He's also coached several Olympic athletes and has published numerous articles on health and fitness.