1.Change the name to something gym.
2. Get rid of all the cardio crap.
3. Buy 4 additional power racks and place signs on them about staying the f out of them if you are going to curl.
4. Get rid of the smith machine.
5. Buy bumper plates.
6. Buy chalk.
7. Buy chains and bands.
8. Buy a reverse hyper
9. Get rid of most of the machines.
10. Hire a competitve powerlifter, o lifter and body builder.
11. Kick out anyone with an affliction or tapout shirt. Also kick out anyone who brings up crossfit unless their sentence starts off F-n crossfit.
12. Buy a prowler and strongmen apparattuses (sp?) And have an area for that.
13. Puke buckets.
At least this is for the kind of clients I would want.
I agree with all of the above.
Would also re-think the staffing situation. Some of the things you see trainers or instructors doing in my gym is a joke. There's no one to walk around and check this stuff out. If i was the 'head trainer', I would be watchiing how my trainers are training people. If they do stupid stuff I would tell them. One of the trainers in my gym doesn't train because he finds it boring. "i've done everything". He says. He's 27!! He's about 6'3 and weighs about 170. I'm 5'7 and i'm heavier and I don't even look that big. He often reflects on his 'hypertrophy phase' i.e. "back when i was doing my hypertrophy phase". He done it for about 8 weeks and put on a few lbs. Being lean as hell, even that showed and he began to look like he had lifted something. But then he gave up. Me and my training partner(s) joke about making up a routine out of things he's completely created out of the blue. It would be quite the routine.
I normally wear a testosterone T-shirt or a Westside Barbell T-Shirt. I like the WSB one because on the back, you see the rear of the dog (balls-and-all) chained to the barbell and some people are slightly offended/shocked by it. Other than that it's just old crappy looking t-shirts.
For a 'fitness centre', I really don't think you need any CV equipement. It would be worth having a token treadmill, bike or rowing machine but if you do your job properly then no one will want to use that stuff.
I actually start working in my gym this month, part time. Will be interesting to see what the views like from 'the other side'. They know exactly what i'm like so hopefully i'll be able to express myself properly.
EDIT: One more addition. A solid wall and floor to launch med balls off of.