Well, I can only give personal experiences, but it "worked", if you want to call it that, for me, in the respect that I did get an inititial weight gain, more than likely water retention in the muscle cells. I was also able to train a bit heavier, longer. Placebo? I don't know. Now, I've done both the loading phase, and on another cycle did it without. I didn't see any appreciable difference. I'm 5"8", give or take 175-180, and was doing fine on 10 gr day. When I took it didn't seem to matter. The idea is to saturate the cells with it, so it's available when you need it. T-Nation has an excellent roudtable discussion over there on creatine use, where even the guru's disagree on certain aspects. Sorry, I don't have it bookmarked, but a search over there should pop it up. You should read that. Also, If Kenny shows up, he can give you some good insights.