note: several posts were made while i was smashing this rot through the keyboard - KPj you put forward some quotes about the veracity and marketing of the book - the saleability of the item - when someone needs help, they'll try anything. i can't read comments like that and think it's anything but denouncing the competition - when was the last time you thought it appropriate to give time to someone willing to start their conversation with "i havent listened to what you're saying but here's why you're wrong." ?
The problem with that is, he has listened to what he's saying. Again, he makes it clear where he gets the points Taubes makes.... I struggle to see how they're competitors, too.
Before I train someone I have a discussion with them. I tell them they'll be lifting heavy things/getting stronger. I tell them for most, I don't have them counting calories and want them to concentrate on food choices/quality over quantity. I tell them I won't be standing beside them whilst they're on a treadmill for 45 minutes whilst they exercise at "talking pace". When they inevitable ask the question, I tell them we won't be doing loads (or any) situps or crunches.
I'm quite certain i've lost out on some clients due to this but, that's fine by me. I want people to have an idea of what they're in for.
I have a reputation in my gym for being a big advocate of free weights. Rightfully so. If someone really doesn't want to lift weights, then they shouldn't waste their time with me.
Going beyond that, I do a free consultation with everyone before they agree or commit to anything. During this i'll do a movement assessment. So, I may end up saying, "we can't do any OH pressing until you clear up those upper body imbalances". Even if they want a bigger OH press. I want people to know this because I like people to have an idea of what they're getting themselves into before they hand over any money.
I'm assuming this is one reason why Taubes provides the information he does on the internet. On a more positive note - I may read what he's released to market the book, and really like it. I'll then be thinking, "wow if this is how good his blog is, imagine how good his book is!".