Its worth noting that i'm not pushing the DVD but sharing the info on the page, audio and video files, which I felt was quite good.
I don't actually think that would be a good dvd to start with. There's probably about a dozen others that would be a better place to start, and I also think this one would be better suited to trainers. If a product like that has value, $99 is a bargain and you'll get your money back on it instantly, especially if you deal with the "de-conditioned" as I do. If I just got one or two exercise from that DVD that addressed issues I came across quite often, I would easily get my money back on it.
Also, I don't have it, I actually don't have most of his DVD's (yet). However, i've "fixed"* movement issues in minutes. People think you're showing them magic. It's actually quite simple (when you have it right), it just takes a genuis to make it simple, which is where Cook etc come in.
*I've starred "fixed" again to emphasise it's used almost flippantly. It's not supposed to be, "wow, fix your toe touch in 1 minute after buying our DVD!". It's almost like, "I can fix your toe touch in 1 minute.... So what? You're just going to go move like crap again and come back with the same issues" - again the magic is making it stick. You should see the "fix" instantly, atleast to some extent, if you're addressing the correct things. Making the fix permanent is where the real challenge is. For me, I like to have a lot of options because I just trial and error things and see what happens (it's mega scientific