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What do you see in a fitness brand? What stands out?

Posted: Thu Jun 28, 2018 1:17 pm
by liamlio
Hello!

I am conducting research on brands and I am looking for feedback from consumers on what they look for in a fitness brand.

Why do you trust these brands?
How did you find these brands?
What are these brands doing that others aren't?
What is something that you've seen no brand do, but would like to see happen? Ex: better clothing, more breathable? Clothing that makes you sweat more.

I'd like to thank everyone in advance that takes the time to answer my questions! Please note I am not looking for a specific brand or product type, feel free to talk about equipment brands, supplement brands or clothing brands :)!