promoting exrx.net

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corless319_
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promoting exrx.net

Post by corless319_ » Tue Mar 25, 2008 10:30 am

I love this website and use it daily. I know word of mouth spreads news but I would personaly love to promote this website. Its been of great value to me and would love to introduce other people to the site. Any ideas? Let me know.

John Corless<---- there is no e in Corless

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Post by ironmaiden708 » Tue Mar 25, 2008 11:00 am

there is no e in Corless
Well one thing to start off that doesn't make any sense.

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Post by stuward » Tue Mar 25, 2008 11:18 am

I post advice on a couple of other forums and whenever I can I link back to exrx. The exercise directory is the major asset in this regard. I'm sure traffic to those pages is probably pretty healthy.

I think most of the income for this site comes from the book sales. I expect that this could be improved. There is probably a lot of potential for more revenue from ads and links to other sites if this was run more like a business and less like a hobby. The other way this site raises money is through donations but I don't see any indication that this is a not-for-profit org. If there was there would be links to financial information like Wikipedia provides. You can see the difference in the donation pages:
http://wikimediafoundation.org/wiki/Donate
http://www.exrx.net/Notes/Donations.html


Stu

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Post by corless319_ » Tue Mar 25, 2008 11:40 am

To start off ironmaiden that was for timd not for you. If you look at timd's replies to me he refers to me as coreless. So that was intended for him. Thanks again.

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Post by TimD » Tue Mar 25, 2008 2:44 pm

You ought to be glad it ain't something else.
Tim

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Post by corless319_ » Tue Mar 25, 2008 2:52 pm

ok tim i appreciate you not calling me something other than a slight variation of my name. Thanks. Time your great.

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Post by Ironman » Tue Mar 25, 2008 7:39 pm

Ok then......

This thread has turned into train wreck. Anything that increases traffic to the books and videos James sells is always appreciated. The fitsync thing is going to go live soon. People going to fitsync through the banners we are going to put on this site will be a good thing. Eventually I am going to try to do some online fitness consulting on fitsync. All that's coming in the future. For right now just pointing people to the muscle and exercise directory is cool. Or mentioning this site is available on CD-ROM and there are plenty of good books and videos.

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Post by Ironman » Tue Mar 25, 2008 7:40 pm

Just don't spam anyone.

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Post by KPj » Wed Mar 26, 2008 5:22 am

This site is a search engines dream...

Content rich, basic (no wild javascript or flash), long established, loads of links... It could get loads of traffic for anything exercise related and with a little 'tweak' here and there would shoot straight to the top of Google for just about anything it wanted (if it wasn't at the top already). The URL alone would probably be worth a lot of money to, for example, a supplements company or exercise equipment company - not that I want to give any one any ideas but marketings my business, can't help it, being at the top of search engines is worth a fortune to a lot of people...

:-)

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Post by TimD » Wed Mar 26, 2008 7:28 am

I have spoken w/ James in the past, and I know he's been approached, but wants to keep it a free resource. I think everyone should be thanking they;re lucky stars on that decision.
Tim

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Post by corless319_ » Wed Mar 26, 2008 8:33 am

if you read the site log or diary or whatever it states that someone offered to buy this site from him and he turned them down. I also read that this site is or was the most looked at site for working out online. Obviously that isn't bad considering the overflowing amount of awesome helpful information. Free automated videos showing how to do workouts and also free forum. Everything is free on here and thats why it's awesome. I won't spam but I will promote.

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Post by ironmaiden708 » Wed Mar 26, 2008 9:48 am

This is by far one of the best if not the best website for information. Its all unbiased, solid info with sources, the forum here is great. Its not hard to register, this forum is not one of your "feel good" forums as I call them. The people on here will respond to any post unless it's utterly stupid. There are no popups or ads riddled everywhere around the website. Its perfect except for vids could use a revamp (known issue) and it doesn't make me breakfast.

I have been telling people for a while now about the contents of this website. Totally deserves it.

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Post by Ironman » Wed Mar 26, 2008 3:11 pm

Well, KPJ, if you have any advice on that I'd like to hear it. Marketing is not one of my strengths.

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Post by KPj » Fri Mar 28, 2008 1:43 pm

Ironman wrote:Well, KPJ, if you have any advice on that I'd like to hear it. Marketing is not one of my strengths.
What I do is SEO (Search Engine Optimisation). This can be divided into 2 categories - On page SEO and Off page SEO. Off page is backlinks, or inbound links (other sites linking to you). Backlinks are hugely important. In a competitive market, a website will not rank if it doesn't have a lot of decent back links, no matter what Google try and tell you. A link to your website is seen as a vote or recommendation i.e. you recommend site A to your customers / users by linking to them. The trick is to get your search terms in the anchor text, and some descriptive text surrounding it is good, too. The most important thing is the link, though. The best kind are the naturally acquired kind, which don't normally have search terms in the anchor text. Sites linking to you need to be relevant to your site, too. Or it's just a waste of time (if your getting them yourself).

As you can imagine, exrx has acquired a lot of good links over time. Exrx is one example of a site that can actually build links 'naturally' (the way google want you to), Wikipedia is another, T-nation another - Good useful content...

That's a basic overview of links, they can get quite complicated. Google are constantly catching on to new techniques and subsequently, they always move the goal posts...

On page SEO is where exrx thrives. The internal linking structure is brilliant. Plain text links (Search engines struggle to follow image links), loads of text, and good text at that. The places it could be tweaked is the tags.

Title tags tell Search engines what your page is actually about, this is one of the most important tags. So, as an example, you go to the store and look at the title tag, it reads "ExRx.net Store: Books, Videos and Software Solution" - There's no actual reference to 'exercise' their so it could be books about anything - as far as search engines are concerned. H1 tags are probably the next best thing, and the same applies with getting keywords in there. I notice from a quick look that the tags on this site seem to start with H2's.

Also, if you go to the anatomy page from the store and start at the title tag, 'anatomy' again is very generic. "Anatomy Books, Software, Anatomy Posters and Videos about Anatomy" would be more relevant - i'm rattling these off quickly, you basically want your keywords in as much as you can, but keeping it 'readable'. You'll notice some people just take the pi$$ i.e. Anatomy books, books anatomy, anatomy of books, books books anatomy... You don't get extra credit for that, just unnecessary.

The more you can link all the pages together, the better as well. Site maps are a usefull tool - a page with links to all pages on your site. It just makes it much easier for the Search engines spiders to crawl your site and store the information.

Unique content is great, too. People pay a lot of money for it. For example, in Travel, a lot of the resort / destination descriptions are the same. If you had your own unique descriptions, you would get rewarded accordingly. You actually get penalised slightly for duplicate content. Infact, it's so valuable that you literally sit and re type content and sell it by the page (I know companies that hire people specifically to do this, and could easily sell the pages). This is also why user generated content (wiki) is very useful. Loads of blogs, forums, news feeds etc are created solely for optimisation purposes.

You also have site structure... which is quite simple, the pages most easy accessible will get the most credit i.e. your home page (if you prioritise it, the search engines will, everyone prioritises their home page). So if the store is about 5 levels down the directory, it wouldn't do as good as it would if it were linked to from the home page i.e. exrx.net/store - I know it doesn't in exrx, just an example...

After that, you have conversion (converting visitors to buyers), which I can't comment too much on. I would need to see stats for the site and how users get to the site, where they land etc. it's all relative - what works for one industry won't necessarily work for others i.e some sites do well with 'cheap this, cheap that, discounts gallore' etc, but others do better with 'luxury this, luxury that' - depends on the product, price, margin and all that really determines the user / customer...

This could be somewhat 'all over the place' - now you know where my book long posts originated!

KPj

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Post by Ironman » Fri Mar 28, 2008 10:03 pm

That sounds good. I'll run it by James.

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